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Research reports

Qualitative research on potential Bristows free and lovely shampoo ranges

Six concepts were available in rough advertising form on boards for testing. These were duplicated for Bristows and free & Lovely respectively. In addition,there was an advertising board for each brand name using the 'new naturals' concept as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on potential Bristows free and lovely shampoo ranges. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-potential-bristows-free-and-lovely-shampoo-ranges


Research reports

Report on research for new ingredient for Silvikrin natural shampoo for normal hair

Recent research carried out on the possibility of extending the Silvikrin range has indicated that Silvikrin Natural Shampoo is the weak link within the range. It isgenerally agreed that the inclusion of a natural ingredient in this shampoo would...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Report on research for new ingredient for Silvikrin natural shampoo for normal hair. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/report-on-research-for-new-ingredient-for-silvikrin-natural-shampoo-for-normal-hair


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape


Research reports

Qualitative research on Vosene commercials

Royds Ltd. has developed two new approaches for advertising Vosene. The above three films were available with two soundtracks: 1. 'Dandruff' claims only; and 2. 'Dandruff and Conditioner' claims. The objectives of the research were to ascertain: -...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on Vosene commercials. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-vosene-commercials


Research reports

Qualitative research on Mac throat lozenges

The general objectives of this research were to examine consumer attitudes and usage habits of throat lozenges, in particular, Mac throat lozenges:1. The types of complaints for which throat lozenges are used;2. When throat lozenges are used, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Mac throat lozenges. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-mac-throat-lozenges


Research reports

Commercial testing: Car batteries

The aim of this research was to examine reactions to a new commercial for Exide batteries and to elicit any specific negatives perceived in the commercial. More specifically: 1. To determine the perceived communication of the commercial;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Commercial testing: Car batteries. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/commercial-testing-car-batteries


Research reports

Proposed research programme on floor coverings

The objectives of this research were:1. To investigate consumer attitudes to floorcoverings in general;2. To identify and evaluate consumer attitudes to vinyl floorcoverings in terms of price, quality, colour, materials and design;3. To determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Proposed research programme on floor coverings. ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/proposed-research-programme-on-floor-coverings-


Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on Good News commercial . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-good-news-commercial-


Research papers

The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements

In May 1968, ML Medical Surveys Centre commenced the development of a systematic methodology for studying the reactions of General Practitioners to mailings and journal advertisements. This paper describes the work we have been engaged upon and does...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: W. A. K. Frost
June 15, 1970
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Citation

Frost, W. A. (1970a, June 15). The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements . ANA - ESOMAR. Retrieved June 13, 2026, from


https://ana.esomar.org/documents/the-development-of-a-technique-for-measuring-the-reactions-of-general-practitioners-to-mailing-pieces-and-journal-advertisements-