Resources Library by ANA

Creativity for thrival

Change isn?t coming. It?s already here. And it?s only speeding up. In this fast-paced, inspiring session, you?ll zoom out to see where we fit on the Cosmic Calendar, then zoom in to discover how creativity can become your ultimate ?thrival skill.?...

Catalogue: Congress 2025

Author: Rich Armstrong

January 1, 1970

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024

Authors: David Smith, Adam Riley

Companies: Decision Architects, DVL Smith Consulting

January 1, 1970

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

Companies: Diageo, IPSOS

January 1, 1970

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024

Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart

Companies: Ricola, Human8

January 1, 1970

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024

Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora

Companies: Sol de Janeiro, IPSOS

January 1, 1970

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024

Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler

Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C

January 1, 1970

A 21st Century Euphrosyne

Why does the world need more joy?We are more connected than ever before, with advances in smart technology meaning that we have the world at our fingertips?we can converse with people on the other side of the world in seconds. Wireless internet is...

Catalogue: Congress 2024

Authors: Paul Hudson, Andrew Cannon

Companies: FlexMR, EQJOY

January 1, 1970

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January 1, 1970

The Pursuit of Perfect Taste

For decades, food and beverage innovation has been driven by one goal: maximising consumer liking. However, what if this pursuit of the perfect taste has contributed to the global obesity crisis? What if the focus on liking alone has led us to create...

Catalogue: Congress 2026

Authors: Dave Lundahl, Greg Stucky

Company: Insights Now

January 1, 1970