You searched for: "*"

The results has been filter on Authors containing Jacques Antoine.
ANA has found 9 results for you, in 213 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Monitoring customers

This document presents the system of surveys and indicators, in use since 1987 which allows France Telecom to monitor customers on a permanent basis. It then goes on to explain how this set-up mobilises and stimulates operational units. It also...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Jean-Michel Serre, Claude Mariotte, Jacques Antoine
June 15, 1996

Research papers

A new job for marketing people

This paper presents an approach to this end, in several steps: - to define the object and the relevant scope for a convenient strategic analysis; - to describe the object with its environment trough relevant factors and variables; - to proceed to...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Antoine
June 15, 1991

Research papers

A new job for marketing people (French)

This paper presents an approach to this end, in several steps: - to define the object and the relevant scope for a convenient strategic analysis; - to describe the object with its environment trough relevant factors and variables; - to proceed to a...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Antoine
June 15, 1991

Research papers

Situation and recent developments in France

In this paper, we try to give an overview of the present situation of opinion polls in France and of the main recent developments in the field.

Catalogue: Seminar 1986: Opinion Polls
Author: Jacques Antoine
June 15, 1986

Research papers

Cultural industries

The purpose of this paper is to describe some main features of the "cultural industries" as a basis for a discussion of corporate strategies in the field. The future of these industries relies on cannon trends which affect the cultural features of...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Jacques Antoine, Michel Salomon
November 1, 1979

Research papers

A market segmentation on holidays abroad

During the past two decades an every year increasing part of the Dutch population went abroad on holiday. To indicate how this overall growth of the market for holidays abroad has developed, we show some figures from representative NIPO sample...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Ger C. Schild, Jacques Antoine
Company: NIPO
June 15, 1967

Research papers

Researching in the market for accommodation

The need for more accommodation does not, however, mean the creation of just any accommodation anywhere. It means the provision of sufficient accommodation of the right type in the right place. The extent and type of additional capacity required may...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Bryan E. Atkin, Jacques Antoine
June 15, 1967

Research papers

Some experiments in survey and studies on tourism

The following report deals only with survey on French tourists who spend their holidays in France. The I.N.S.E.E. had already included questions on holiday spending in the survey mentioned above, which was effected a posteriori. It aimed to determine...

Catalogue: Seminar 1967: Travel and Tourism
Author: Jacques Antoine
June 15, 1967

Research papers

Tourist market research from viewpoint of an (official) national tourist organisation

Compared to consumer and production goods industries, market research (meaning thereby above all field research) has been rather scarce in tourism. These last years, an increasing activity could be observed in this field. Yet, initiative has been...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Paul Risch, Jost Krippendorf, Jacques Antoine, Robert Irvine
June 15, 1967