Tourist market research from viewpoint of an (official) national tourist organisation

Date of publication: June 15, 1967


Compared to consumer and production goods industries, market research (meaning thereby above all field research) has been rather scarce in tourism. These last years, an increasing activity could be observed in this field. Yet, initiative has been primarily individual and deprived of coordination. The reason may stem from the diversity of potential tourist market research carriers (national, regional and local tourist organisations, travel agencies, transport institutions and the like).

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