Abstract:

The purpose of this paper is to describe some main features of the "cultural industries" as a basis for a discussion of corporate strategies in the field. The future of these industries relies on cannon trends which affect the cultural features of our societies and the ways of social communication. The main source of this paper is an important research which has been carried out in France during the years 1976-77, on the economic and marketing aspects of the main "cultural industries”. Due to this main source, the facts, figures and trends presented will generally refer to one specific country: France. In the first part of this paper, we present some main findings about the factual situation of cultural industries, concerning mainly their structures and their inter-industrial and international relationships. Afterwards, we discuss in a second part the corporate strategies in the field of cultural industries. Finally, an attempt is made, as a conclusion, to put some questions about the new strategies for the 80's.