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Research papers

Passive measurement: Path to purchase

Google and Nielsen came together to develop a way to better understand how consumers go about researching and buying mobile phones. With the internet in the palms of their hands, consumers interact a lot with the medium before considering and/or...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia
Companies: Google, Nielsen
November 2, 2020

Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016

Research papers

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016

Research papers

GSM

This paper covers three countries in Africa: two in West Africa (Nigeria and Ghana) and one in Central Africa (Cameroon). The paper will focus on Nigeria which is Africa's fastest growing mobile and fixed line market. However, reference will also be...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Aggrey Maposa
Company: KANTAR TNS Malaysia
November 7, 2004

Research papers

Cracking the crystal ball

Approaches were investigated for forecasting in the developing South African cellular phone market at the aggregate level (market share), and individual level of switching behaviour.While the traditional first order Markov process model was not found...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Craig Kolb, Andrea Rademeyer
Company: Ask Afrika Pty Ltd
November 7, 2004

Research papers

Overview of the telecommunications market in Russia

Cellular communications is the main segment of the telecommunications market in Russia that has been rapidly growing in the last years.The main indicators of growth are: cellular penetration and revenue exceeded wire line indicators in 2003; and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Alexander Pankin, Olga Malinkina
Company: KANTAR TNS Malaysia
November 7, 2004

Research papers

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Brian Cruikshank, Nilesh Modi
Company: Ipsos MRBI
November 7, 2004

Research papers

Forget about 3G, focus on the consumers' money

While engineers and operators have clear issues regarding 3G as a technology and investment, the consumer is rarely interested in 'Gs' but rather is focused on the benefits it may bring relative to competing solutions.The challenge of generating...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Author: Harvey Cohen
November 7, 2004

Research papers

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Darren Noyce, Mario Menti, Olaf Hofmann
Company: SKOPOS
January 26, 2003