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The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021


Marketing and research today (February 1997)

Early in December 1996, ESOMAR organized a major international conference in Hong Kong. Thiswas the first event of its kind the Society has held in this part of the world and, judging by the response,the interest in future conferences and seminars is...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1997

Research papers

Market research for suppliers

The intensive development of productive forces leads to permanent quantitative and qualitative changes in the market relations. In the sphere of tenders the changes occur not only in the dynamics of the development and of the selling conditions, but...

Catalogue: The European Marketing Research Review 1968
Author: Atanaskovic Srboljub
August 1, 1968

Research papers

Researching in the market for accommodation

The need for more accommodation does not, however, mean the creation of just any accommodation anywhere. It means the provision of sufficient accommodation of the right type in the right place. The extent and type of additional capacity required may...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Bryan E. Atkin, Jacques Antoine
June 15, 1967