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The digital engagement: changing channel mix or return to pre-pandemic normal?

Date of publication: November 19, 2021

Catalogue: Webinars 2021

Company: Strategy Analytics

Authors: Arleen Macaraeg-Denque, David Kerr

Abstract:

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.

  • During the pandemic, consumer made choices which saw online channels, click to collect and same day delivery and set-up, replace or supplement traditional offline / physical channel buying.  Will these be permanent or transitory just like the reported status of inflation:  Smartphone case study
  • How do consumers evaluate different industries and brands in terms of how they responded to COVID-19? Does sustainability, being environmentally friendly matter?
  • Supply chain management issues and shortages may be the new conundrum.  How are industries communicating with customers?
  • How are Communication Service Providers, Consumer Electronic brands, Automotive companies reacting and innovating?

Arleen Macaraeg-Denque

Author

This is a long description of some author details.

David Kerr

Author

This is a long description of some author details.

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-