The digital engagement: changing channel mix or return to pre-pandemic normal?

Date of publication: November 19, 2021

Catalogue: Webinars 2021

Abstract:

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.

  • During the pandemic, consumer made choices which saw online channels, click to collect and same day delivery and set-up, replace or supplement traditional offline / physical channel buying.  Will these be permanent or transitory just like the reported status of inflation:  Smartphone case study
  • How do consumers evaluate different industries and brands in terms of how they responded to COVID-19? Does sustainability, being environmentally friendly matter?
  • Supply chain management issues and shortages may be the new conundrum.  How are industries communicating with customers?
  • How are Communication Service Providers, Consumer Electronic brands, Automotive companies reacting and innovating?

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