The digital engagement: changing channel mix or return to pre-pandemic normal?
Abstract:
Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.
- During the pandemic, consumer made choices which saw online channels, click to collect and same day delivery and set-up, replace or supplement traditional offline / physical channel buying. Will these be permanent or transitory just like the reported status of inflation: Smartphone case study
- How do consumers evaluate different industries and brands in terms of how they responded to COVID-19? Does sustainability, being environmentally friendly matter?
- Supply chain management issues and shortages may be the new conundrum. How are industries communicating with customers?
- How are Communication Service Providers, Consumer Electronic brands, Automotive companies reacting and innovating?
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