Resources Library by ANA

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: John Smurthwaite

Company: KANTAR TNS Malaysia

November 1, 2000

Redefining ethics in market research

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Ann Holway

November 1, 2000

Modern Asian everyday lives

Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are major forces, placing intense pressures upon local and global management to understand and better meet the needs of...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari

Company: QRi Consulting Ltd.

November 1, 2000

The future of dynamic eMarketplaces in Asia Pacific

This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lane Leskela

November 1, 2000

Build strong brands and develop communications

Segmentation using values related variables is increasingly being used in Asia to help in the positioning of brands and to drive marketing communications. This paper addresses some of the drawbacks and limitation of this approach. In particular, it...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Michael O'Donohue, Tamsin Addison

Company: McKinsey & Company

November 1, 2000

Quantifying consumers' motivational structures for food products

This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are motivated to choose specific products. The main focus...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Gerda I.J. Feunekes, Wilma den Hoed

Company: Unilever

November 1, 2000

Understanding consumption as a culture

This paper describes the work carried out in explaining how the Indian consumer reacts to the very idea of consumption. The paper argues that culture is an important determinant of consumer behaviour across categories. A specific model of behaviour...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Santosh Desai

November 1, 2000

Why single measures are not enough

Clients want marketing research that informs them about what actions they should take, not only what their current situation is. This requires that marketing research use multiple measures instead of single measures, since single measures most often...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Lars Bergkvist

November 1, 2000

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Laurent Zeller, Helen Passingham-Hughes

Company: KANTAR TNS Malaysia

November 1, 2000