Back

Understanding consumption as a culture

Date of publication: November 1, 2000

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Santosh Desai

Abstract:

This paper describes the work carried out in explaining how the Indian consumer reacts to the very idea of consumption. The paper argues that culture is an important determinant of consumer behaviour across categories. A specific model of behaviour with regard to the Indian consumption culture is proposed in the paper.

Santosh Desai

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Understanding culture in international marketing

Catalogue: Conference 1991: International Marketing Research

Author: Mary Goodyear

 

June 15, 1991

×

Citation

Goodyear, M. (1991a, June 15). Understanding culture in international marketing. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/understanding-culture-in-international-marketing


Research Papers

Consumption as self-building

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Pasi Falk, J. P. Roos

 

June 15, 1991

×

Citation

Falk and Roos (1991a, June 15). Consumption as self-building. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/consumption-as-self-building


Research Papers

Value of vir-ture: Virtual understanding culture

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Kshipra Rustogi

Company: Kantar

November 11, 2018

×

Citation

Rustogi, K. (2018a, November 11). Value of vir-ture: Virtual understanding culture. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/value-of-vir-ture-virtual-understanding-culture


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Desai, S. (2000a, November 01). Understanding consumption as a culture. ANA - ESOMAR. Retrieved January 22, 2025, from


https://ana.esomar.org/documents/value-of-vir-ture-virtual-understanding-culture