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Understanding consumption as a culture

Date of publication: November 1, 2000

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Santosh Desai

Abstract:

This paper describes the work carried out in explaining how the Indian consumer reacts to the very idea of consumption. The paper argues that culture is an important determinant of consumer behaviour across categories. A specific model of behaviour with regard to the Indian consumption culture is proposed in the paper.

Santosh Desai

Author

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Research Papers

Masculinity

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Satyam Viswanathan

 

April 7, 2013

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Citation

Viswanathan, S. (2013a, April 07). Masculinity. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/masculinity


Research Papers

Lasting liaisons

Catalogue: Brandmatters 2006

Authors: Sangeeta Gupta, Santosh Desai

 

February 8, 2006

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Citation

Gupta and Desai (2006a, February 08). Lasting liaisons. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/lasting-liaisons


Research Papers

Targeting the kaleidoscope

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: David Foxon, Philly Desai

 

November 28, 2004

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Citation

Foxon and Desai (2004a, November 28). Targeting the kaleidoscope. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/targeting-the-kaleidoscope


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Citation

Desai, S. (2000a, November 01). Understanding consumption as a culture. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/targeting-the-kaleidoscope