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Research papers

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019
Authors: Matthew Beal, Ashley Woods
Companies: Google, Kantar
May 22, 2019

Research papers

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018

Case studies

Digesting glocal

In the case of the present study, introducing an intercultural way of working unveiled pre-existing dynamics that reproduced the dichotomy of us versus them, notably within gender roles. For this reason, and recognising our own feminine perspective...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jill Jefferis, Brisa Cristina Correa de Araujo, María Luz Moreno
November 7, 2017


Male, pale and stale?

The benefits of gender diversity on boards and within senior management are well known. In the Davies Report, published in 2011, Lord Davies recommended that companies focus on increasing gender diversity within their companies, and in particular,...

Catalogue: Congress 2013: Think Big
Author: Danielle Todd
June 15, 2013


Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
June 15, 2012

Case studies

I hadn't really thought about that!”

Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...

Catalogue: Congress 2011: Impact
Authors: Agnes Nairn, Marie-Agnes Beetschen
Company: Unilever
September 18, 2011


Research World (September 2004)

It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...

Catalogue: Research World 2004
Author: ESOMAR B.V.
September 1, 2004

Research papers

Net and nomadism

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
September 1, 2000

Research reports

Interviewing for market and opinion research

The Dutch Information and Public Relations Centre Your Opinion Counts took the initiative in 1992 to develop a training and examination programme for interviewers in The Netherlands. The training consists of a theoretical and a practical part. The...

Catalogue: ESOMAR Publications
Authors: Ed A. van Eunen, ESOMAR B.V.
September 1, 1995