You searched for: "*"

The results has been filter on Tags containing Consumer Behavior.
ANA has found 279 results for you, in 461 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
Companies: MMR Research Worldwide, Haleon
November 19, 2024
×

Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai


Research papers

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
Companies: SKIM, Reckitt Benckiser, Reckitt
November 19, 2024
×

Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge-


Research papers

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
Companies: bric, Specialized
November 19, 2024
×

Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/virtual-reality-real-impact


Research papers

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Companies: BVA Group, Caike
November 19, 2024
×

Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future


Research papers

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
Company: Direct Research Korea
November 19, 2024
×

Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability


Research papers

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
Company: Kantar
November 19, 2024
×

Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/growth-by-doing-good-


Research papers

Motivations as the Catalyst of Understanding Behaviour which Guides Experiences

We live in a world guided by experientialism; there is a movement from consumption of goods and traditional services towards the pursuit and enjoyment of memorable experiences. We see this shift in a more pronounced way in the post-COVID-19 world,...

Catalogue: Asia Pacific 2024
Authors: Debanjana Kapoor, Srinivasan Mohan
Company: NielsenIQ
November 19, 2024
×

Citation

Kapoor and Mohan (2024a, November 19). Motivations as the Catalyst of Understanding Behaviour which Guides Experiences. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/motivations-as-the-catalyst-of-understanding-behaviour-which-guides-experiences


Research papers

Tips and Tricks to Make Pricing Research Better and More Actionable

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...

Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
×

Citation

Sjofors, P. (2024a, August 05). Tips and Tricks to Make Pricing Research Better and More Actionable. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/tips-and-tricks-to-make-pricing-research-better-and-more-actionable


Research papers

Mastering the Behavioural Science Maze

In our daily life, we are constantly flooded with information: while shopping at a grocery store we hear music, we are surrounded with logos and packaging of different brands and marketing tactics, we see and interact with other customers or workers,...

Catalogue: North America 2024 - Innovation
Authors: Michelle Niedziela, Sophia Stafford
Company: HCD Research
July 5, 2024
×

Citation

Niedziela and Stafford (2024a, July 05). Mastering the Behavioural Science Maze . ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/mastering-the-behavioural-science-maze-