Abstract:

We live in a world guided by experientialism; there is a movement from consumption of goods and traditional services towards the pursuit and enjoyment of memorable experiences. We see this shift in a more pronounced way in the post-COVID-19 world, where two things hold premium value: time and purpose. Consumers are rethinking how they spend their time, hence investing in purposeful goals and meaningful experiences. We are seeing consumers adopt a more mindful approach today where they are moving from: