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Research papers

Market research in The Netherlands

A Dutch association of market researchers was established in May 1963. On 15th October 1963 the first meeting devoted to market research was organized in Scheveningen. Some 400 people took part representing a large number of Dutch industries,...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Marijn Veraart
June 15, 1965
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Citation

Veraart, M. (1965a, June 15). Market research in The Netherlands. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/market-research-in-the-netherlands


Research papers

The use of a consumer panel for psychological market research

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
×

Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research


Research papers

The use of a consumer panel for psychological market research (French)

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
×

Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research-french-