Abstract:

A Dutch association of market researchers was established in May 1963. On 15th October 1963 the first meeting devoted to market research was organized in Scheveningen. Some 400 people took part representing a large number of Dutch industries, governmental institutions, research and advertising agencies. By the end of 1963 the association numbered about 120 members. Several working parties have been established, each of them devoting itself to some particular problems, such as meetings, education, techniques, international relations, etc.