Abstract:
Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this field. Furthermore, it was known to us that large research-agencies, specialised in psychological research, are also frequently using panels. This, however, is generally done on a more limited scale and by way of verbal interviewing.
Research Papers
Relating personality characteristics to purchasing
Catalogue: ESOMAR/WAPOR Congress 1959
Author: A. Koponem
 
June 15, 1959
Research Papers
The refinement of multi-media analyses about useful criteria for media planning
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
Research Reports
Review of literature on taste and smell
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1974
