The use of a consumer panel for psychological market research

Date of publication: June 15, 1962

Author: Marijn Veraart

Abstract:

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this field. Furthermore, it was known to us that large research-agencies, specialised in psychological research, are also frequently using panels. This, however, is generally done on a more limited scale and by way of verbal interviewing.

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