Abstract:
Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this field. Furthermore, it was known to us that large research-agencies, specialised in psychological research, are also frequently using panels. This, however, is generally done on a more limited scale and by way of verbal interviewing.
This could also be of interest:
Research Papers
The use of a consumer panel for psychological market research
Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
 
June 15, 1962
Research Papers
Practical use of consumer panels
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Ivor McGloughlin, Jim Lockyear
 
June 15, 1982
Research Papers
Psychological research on the consumer
Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
 
August 1, 1966
