Resources Library by ANA

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019

Authors: Nirupama Kaushik, Maitreyee Patki

Company: Brandscapes Worldwide

May 22, 2019

Steering healthier lifestyles

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Rachel Abbott, Eimear MacGarty

Company: The Behavioural Architects

November 16, 2016

Revue Française du Marketing (Décembre 2012)

Qu'on l'appelle consom'acteur, conso'battant ou néo-consommateur, le nouveau consommateur fait l'objetces dernières années d'une attention toute particulière, notamment de la part du champ académique mais passeulement. En effet, les...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2012

Research World (March 2009)

This month, we focus on Asia Pacific. And it could not be more timely. While the majority of the world's economies sink into severe recession, the APAC region is still forecasting growth, albeit at a slower pace. And granted, some countries in the...

Catalogue: Research World 2009

Author: ESOMAR B.V.

March 1, 2009

Segmentation of adolescents using a multimedia study

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

May 1, 2001

Segmentation of adolescents using a multimedia study (Spanish)

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

Company: Ipsos MRBI

May 1, 2001

Media exposure and consumer purchasing

This paper deals with the fusion of BARB TV viewing information onto Superpanel, AGB's consumer purchasing panel. It breaks new ground in terms of the fusion technique used. Rather than matching panel members by commonly held demographic...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Andrew Roberts

June 15, 1994

Mediagraphics

Today media planners are often faced with a wealth of information about consumers' media habits, use of products and services, demographics, and lifestyles. However, in marketing any particular product or service, it is often difficult to determine...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Ivor Wm. Thompson, Rob Young

June 15, 1994

BRITAIN

This paper looks at the lessons that have been learned in providing a continuous measurement of tourism in GB in terms of questionnaire design, sampling and analysis. The paper draws on the experience gained by NOP Market Research Ltd in monitoring...

Catalogue: ESOMAR Congress 1989

Author: Charles Ilsley

September 15, 1989