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Steering healthier lifestyles

Date of publication: November 16, 2016

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

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Authors: Rachel Abbott, Eimear MacGarty

Abstract:

This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption, inactivity, and poor diet- into a holistic, healthy lifestyle service offer.

Rachel Abbott

Author

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Eimear MacGarty

Author

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Abbott and MacGarty (2016a, June 15). Steering healthier lifestyles. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/steering-healthier-lifestyles


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Citation

Abbott and MacGarty (2016a, November 16). Steering healthier lifestyles. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/psychological-automotive-lifestyles