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Research papers

Marketing infallible remedy

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer...

Catalogue: Latin America 2003
Authors: Martin Zalovich, Teresa Cometto
May 4, 2003

Research papers

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006
Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira
October 8, 2006

Research papers

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008
Authors: Simon Staplehurst, Jenny Heak, Andrew Green
Company: Ipsos MRBI
April 9, 2008

Research papers

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen
June 15, 2015

Research papers

New consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Steve August, Alejandro Tanco
April 13, 2016

Research papers

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services
Author: Jacques de Keyser
June 15, 1988

Research papers

Navigating in a rough sea

This paper shows the need for totally different thinking. There are three sectors of thinking: network thinking; future open thinking; and strategic thinking. Only the combination of these aspects of thinking can deal with the future in an efficient...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Franz Tessun
September 14, 2003

Research papers

The MR revolution to come!

Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.This requires...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Selim Oktar, Nazli Yuksel
September 19, 2004

Research papers

Slow to moderate economic growth prospects in advanced industrial countries

In the first part, the various possible physical constraints on economic growth are analysed The conclusion is that there are no absolute physical limits to food production and that there is no universal or absolute physical scarcity of raw...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Laszlo Unger
Company: Givaudan
June 15, 1982