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Research papers

GPS - Generating Perfume Sparkles by Global Positioning System

This paper describes the 'GPS' approach, which consists of defining the right target for the next perfume of the brand 'XYZ' and of point out the concepts to which this target is sensitive. The aim of GPS is to serve the development of perfume...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Patrick Duquesne, Frédéric Miedzinski
March 16, 2003

Research papers

Talking the same language

The intention of this paper is to explain a new qualitative and quantitative methodology developed eight years ago and applied in different FMCG markets: detergents, fabric conditioners, and household cleansers in several West European countries,...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Pedro Zaragoza
March 16, 2003

Research papers

A fragrance brand's image and scent test results

Achieving the proper balance between a fragrance brand's image and scent is necessary for its continual success or to a launch. Successful marketers understand the emotional drivers of their target demographics and work to create a fragrance brand...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Natalie Granik Seidman, Timra L. Carlson
March 16, 2003

Research papers

Evaluating new fragrances in a new way

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successful new fragrances appears as an essential...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Stan Knoops, Anne Michaut
Company: International Flavors & Fragrances (IFF)
March 16, 2003

Research papers

Colour and fragrance

This paper is based on a study which set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities. The aim was to enroll consumers to understand appeal of fragrances as...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Karen Stanton
Company: Colmar Brunton
March 16, 2003

Research papers

Creating fragrance concepts from first principles

This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely 'fine' to purely 'functional', by means of an integrated approach called a 'mega-study'. The method used was conjoint...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
March 16, 2003

Research papers

Reading between the lines

Many market research agencies, fragrance houses and client companies conduct product tests to assess the suitability of fragrances for particular uses. In most cases, the prime objective is to ascertain which of a range of fragrances is the best for...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Robert N. Cockcroft
March 16, 2003

Research papers

Beyond hedonics

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states. It is felt these states would be sensitive to odor stimuli, particularly fragrances....

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Carol Christensen, Stephen Warrenburg, Patricia Wilson
Company: International Flavors & Fragrances (IFF)
March 16, 2003

Research papers

Sensory semiotics

Our senses interact with each other and borrow from each other's expertise in satisfying needs, or emotional language, meanings, vocabulary. Each sense has its own dynamics and uses a 'language' and a system of signs, which to a certain extent has a...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Clara Origlia
Company: Market Dynamics International srl
March 16, 2003