Abstract:
Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successful new fragrances appears as an essential challenge for the industry. This paper deals with the measurement of the newness of a fragrance in a two-dimensional way instead of the unique dimension usually considered. The authors consider both the mere perception of newness per se, and the comprehension of newness. Data analyses confirm the two-dimensionality of newness in the fragrance domain. This two-dimensionality in the newness construct is validated by a differential effect of the two dimensions on fragrance and product liking.
Research Papers
Fragrances with real impact
Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Pieter Aarts
 
March 16, 2003
Research Papers
Multi-cultural strategic qualitative research
Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Fulvio Steiner, Olwen H. Wolfe
 
June 15, 1990
Research Papers
Perceptual maps of sensory analysis and consumer reactions
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: David W. Ingersoll
Company: Givaudan
December 1, 1996
