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GPS - Generating Perfume Sparkles by Global Positioning System

Date of publication: March 16, 2003

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Patrick Duquesne, Frédéric Miedzinski

Abstract:

This paper describes the 'GPS' approach, which consists of defining the right target for the next perfume of the brand 'XYZ' and of point out the concepts to which this target is sensitive. The aim of GPS is to serve the development of perfume concepts that provoke enthusiasm ('Generating Perfume Sparkles'). The underlying principle of 'GPS' is that purchasing a perfume is more a response to a personal aspiration than a response to a need.

Patrick Duquesne

Author

This is a long description of some author details.

Frédéric Miedzinski

Author

This is a long description of some author details.

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The fragrance cocktail

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Author: Frédéric Miedzinski

Company: Open Air

June 26, 2009

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Citation

Miedzinski, F. (2009a, June 26). The fragrance cocktail. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/the-fragrance-cocktail


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How American fragrance brands can effectively address multi-cultural differences

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Frédéric Miedzinski, Alan Appelbaum

Company: Market Probe International Inc.

May 15, 2005

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Citation

Miedzinski and Appelbaum (2005a, May 15). How American fragrance brands can effectively address multi-cultural differences. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/how-american-fragrance-brands-can-effectively-address-multi-cultural-differences


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Catalogue: Qualitative 2006

Authors: Bettina Staudenmaier, Ulrich van Hormann, Laurent Favard

Company: GfK

October 8, 2006

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Citation

Staudenmaier, van Hormann and Favard (2006a, October 08). Ethnographic research and great storytelling. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/ethnographic-research-and-great-storytelling


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Citation

Duquesne and Miedzinski (2003a, March 16). GPS - Generating Perfume Sparkles by Global Positioning System. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/ethnographic-research-and-great-storytelling