GPS - Generating Perfume Sparkles by Global Positioning System

Date of publication: March 16, 2003


This paper describes the 'GPS' approach, which consists of defining the right target for the next perfume of the brand 'XYZ' and of point out the concepts to which this target is sensitive. The aim of GPS is to serve the development of perfume concepts that provoke enthusiasm ('Generating Perfume Sparkles'). The underlying principle of 'GPS' is that purchasing a perfume is more a response to a personal aspiration than a response to a need.

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