Beyond hedonics

Date of publication: March 16, 2003

Abstract:

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states. It is felt these states would be sensitive to odor stimuli, particularly fragrances. The authors have developed a way to visualize, or map, the mood associations that are spontaneously evoked by fragrance, a technique referred to as Mood Mapping.

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