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Videos
Artificial Intelligence algorithms
This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
Videos
Digital assistants- A brand's best friend?
Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...
Catalogue: Congress 2016: #WOW
Author: David Wright
June 15, 2016
Videos
Breaking news
The last news on ESOMAR:- ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics - ANA- The first artificial intelligence search engine for market researchLet's discover!
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Finn Raben
June 15, 2016
Videos
Eye in the sky
This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Timothy Banks
Company: Nielsen
June 15, 2014
Research papers
Eye in the sky
This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Timothy Banks, Whye Loon Tung, Jingyuan Zhao
Company: Nielsen
May 13, 2014
Research papers
Facing the future
Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Tim Llewellyn, Eric Gu, Alastair Gordon
April 17, 2012
Research papers
Robots' journey to the East
BrainJuicer's innovative DigiViduals approach - building research robots to combine social media monitoring with qualitative and ethnographic analysis - has been successful in European, American and Asian markets. This presentation details an...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Richard Shaw, Anna af Hallstrom
April 17, 2012
Research papers
LAMDA
Customers are increasingly demanding, and successful companies need to design and introduce new ways to offer customer value. However, the process is not complete until they design control systems, provide a support decision tool able to identify and...
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Núria Agell, Lluis Martinez-Ribes, Mònica Casabayó, Juan Carlos Aguado
September 23, 2001
Research papers
