Resources Library by ANA

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023

Authors: Chris Moschos, Alice King, Andrew Therkelsen

September 27, 2023

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Companies: Cooperativa Mental, The Coca-Cola Company

April 25, 2023

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary

Authors: Piotr Idzik, Karolina Kozlowska

Companies: MASMI, mTab

September 27, 2022

Not Storytelling But Storyhearing

Catalogue: Vision and Values 2021

Author: Leigh Caldwell

October 25, 2021

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020

Authors: Renata Policicio, Collin Leirvik

Companies: ESPN, LRWGreenberg

September 15, 2020

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020

Authors: Grant Feller, Leanne Tomasevic

Companies: GF-Media, Truth Consulting

September 15, 2020

Four challenges of a new leader in an insights organisation

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Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kajoli Tankha

Company: Microsoft

September 8, 2019

Giving control of your history to participants

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo

Companies: De La Riva Group, AB InBev

September 8, 2019

Researching a joke, are you kidding me?

When can a brand benefit from laughter and is it possible to research a joke? Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space....

Catalogue: Asia Pacific 2019

Authors: Radhika Venkatarayan, Prasunika Priyadarshini

Company: Karvy Insights Limited

May 22, 2019