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Four challenges of a new leader in an insights organisation

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: Microsoft

Author: Kajoli Tankha

Abstract:

Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.

Kajoli Tankha

Author

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Research Papers

Competitor analysis in defence of a brand leader

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Roger Western

 

February 27, 1985

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Citation

Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader


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The four moments of experience

Catalogue: Congress 2017: Visionary

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno

 

September 5, 2017

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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, September 05). The four moments of experience. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/the-four-moments-of-experience


Research Papers

The challenges and opportunities for new product development in the FMCG industry

Catalogue: Seminar 1990: New Product Development

Author: Bill Ramsay

 

June 15, 1990

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Citation

Ramsay, B. (1990a, June 15). The challenges and opportunities for new product development in the FMCG industry. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/the-challenges-and-opportunities-for-new-product-development-in-the-fmcg-industry


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Tankha, K. (2019a, September 08). Four challenges of a new leader in an insights organisation. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/the-challenges-and-opportunities-for-new-product-development-in-the-fmcg-industry