Back

Giving control of your history to participants

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: De La Riva Group, AB InBev

Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo

Abstract:

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.


Ángeles Rodríguez

Author

This is a long description of some author details.

Daniel Cárdenas

Author

This is a long description of some author details.

Elisa Romo

Author

This is a long description of some author details.

This could also be of interest:

Videos

Giving control of your history to participants

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ángeles Rodríguez, Elisa Romo

Companies: De La Riva Group, AB InBev

September 8, 2019

×

Citation

Rodríguez and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/giving-control-of-your-history-to-participants-10729


Research Papers

Giving voice to the voiceless

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser

Companies: Telstra, Lewers Research

November 2, 2020

×

Citation

Lazarevic, Moir and Prosser (2020a, November 02). Giving voice to the voiceless. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/giving-voice-to-the-voiceless


Research Papers

The history of men's underwear

Catalogue: Congress 2012: Accelerating Excellence

Author: Dave McCaughan

 

September 13, 2012

×

Citation

McCaughan, D. (2012a, September 13). The history of men's underwear. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-history-of-men-s-underwear


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Rodríguez, Cárdenas and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-history-of-men-s-underwear