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Videos

POWERFUL INSIGHTS, OWNED ECOSYSTEM

Alpina has transformed its insights process, leveraging first-party data and retail assets to drive agile decision-making. This ecosystem boosts the visibility and impact of insights, allowing rapid responses to consumer needs and elevating Alpina's...

Catalogue: LATAM 2025
Author:
April 24, 2025
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Citation

(2025a, April 24). POWERFUL INSIGHTS, OWNED ECOSYSTEM. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/powerful-insights-owned-ecosystem-12796


Videos

FOUR YEARS OF EVIDENCE FOR THE DEVELOPMENT OF FINANCIAL INCLUSION IN LATIN AMERICA

Credicorp?s Financial Inclusion Index tracks LATAM?s progress on financial accessibility, highlighting barriers that persist across countries. This index not only provides data for market insights but also supports policy recommendations aimed at...

Catalogue: LATAM 2025
Author:
April 24, 2025
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Citation

(2025a, April 24). FOUR YEARS OF EVIDENCE FOR THE DEVELOPMENT OF FINANCIAL INCLUSION IN LATIN AMERICA. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/four-years-of-evidence-for-the-development-of-financial-inclusion-in-latin-america-12797


Videos

SLIM NOT SHADY

Gloria?s Slim Yogurt redefines packaging with neuromarketing, aligning design with the brand?s empowering message. Eye tracking and emotion recognition reveal which elements spark positive reactions, making Slim?s new identity irresistible on the...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). SLIM NOT SHADY. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/slim-not-shady


Videos

CLIENTS, AGENCIES, ACADEMY AND PANELS ONLINE

A collaborative initiative involving Yanbal, RECSM, Datum Internacional, and Netquest. This session highlights innovative uses of AI to improve data quality in Latin American market research. 

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). CLIENTS, AGENCIES, ACADEMY AND PANELS ONLINE. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/clients-agencies-academy-and-panels-online


Videos

THE OMNICHANNEL EXPERIENCE

PepsiCo's omnichannel study redefines shopper insights by linking purchasing missions with specific channels across LATAM. This approach reveals the nuanced role of each channel in consumer journeys, enabling precise in-store strategies that meet...

Catalogue: LATAM 2025
Author:
Companies: PepsiCo, Mega Research
April 23, 2025
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Citation

(2025a, April 23). THE OMNICHANNEL EXPERIENCE. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/the-omnichannel-experience-12766


Videos

THE 'X' OF XCARET

Through a semiotic and ethnographic study, Grupo Xcaret transforms the letter "X" into a narrative that embodies Mexican heritage while modernizing its brand image. This exploration links Xcaret's symbolic power with its diverse offerings,...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). THE 'X' OF XCARET . ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/the-x-of-xcaret-


Videos

DOES INCLUSIVITY SELL?

Unilever and Gentedemente explore inclusivity?s financial impact, analyzing if diverse representation can drive brand loyalty and profitability. This study examines how purpose-driven connections in branding resonate with LATAM?s varied demographics...

Catalogue: LATAM 2025
Author:
Companies: Gentedemente, Unilever
April 23, 2025
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Citation

(2025a, April 23). DOES INCLUSIVITY SELL?. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/does-inclusivity-sell--12769


Videos

TRANSFORMING INNOVATION IN LATAM

Ipsos combines AI and human insights to drive LATAM innovation, creating a balanced framework that uses predictive modeling alongside real-time analysis. This approach enables brands to accelerate growth and make informed, strategic decisions that...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). TRANSFORMING INNOVATION IN LATAM . ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/transforming-innovation-in-latam-


Videos

UNLOCKING CONSUMER BEHAVIOR IN LATAM

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more...

Catalogue: LATAM 2025
Author:
Company: The Coca-Cola Company
April 23, 2025
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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behavior-in-latam