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Videos
Unveiling the Power of Synergy in Innovation
Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...
Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
October 1, 2024
Research papers
Unlocking the Secrets of Agile Information
Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
Companies: Human8, Mars Wrigley
November 27, 2023
Videos
Unlocking the Secrets of Agile Information
Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
November 27, 2023
Webinars
Spotlight series: Launch of the 2021 Research Effectiveness Award
Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal...
Catalogue: Webinars 2021
Authors: Thomas Troch, Finn Raben, Greg Morris, Derick Davidson
April 28, 2021
Research papers
Enter the experience economy
While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...
Catalogue: Congress 2016: #WOW
Author: Thomas Troch
Company: InSites Consulting
September 22, 2016
Videos
Enter the experience economy
While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...
Catalogue: Congress 2016: #WOW
Author: Thomas Troch
June 15, 2016
Research papers
Turning shopper insights into company-wide memes
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...
Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch
Company: InSites Consulting
October 1, 2015
Videos
