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Unlocking the Secrets of Agile Information

Date of publication: November 27, 2023

Catalogue: Asia Pacific 2023 - Innovation

Authors: Thomas Troch, Selma van t Hul

Abstract:

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and agile insights in a series of global studies, workshops and experiments.

Thomas Troch

Author

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Selma van t Hul

Author

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Unlocking the Secrets of Agile Information

Catalogue: Asia Pacific 2023 - Innovation

Authors: Thomas Troch, Selma van t Hul

Companies: Human8, Mars Wrigley

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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information


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Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved January 26, 2025, from


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Lavoie, N. (2020a, November 19). Understanding Agile Research. ANA - ESOMAR. Retrieved January 26, 2025, from


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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/understanding-agile-research