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Unlocking the Secrets of Agile Information

Date of publication: November 27, 2023

Catalogue: Asia Pacific 2023 - Innovation

Authors: Thomas Troch, Selma van t Hul

Abstract:

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and agile insights in a series of global studies, workshops and experiments.

Thomas Troch

Author

This is a long description of some author details.

Selma van t Hul

Author

This is a long description of some author details.

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information-12354