Abstract:

Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal impact. No matter how good a piece of research is, only if it produces actionable results with a clear benefit to either business or society. This spotlight session features 3 clear examples of that, plus surprise content! Explore the agenda:

GOLD TROPHY WINNER 2020:

Understanding Excitement Improving Formula One racing and TV coverage using biometrics 

Greg Morris, Formula One, UK

Sponsor Splash by Confirmit

From A to Z: How KS&R Produces Actionable Insights

Scott Woodward, KS&R, USA

SILVER TROPHY WINNER 2020

The Anheuser-Busch Innovation Machine Growing share of innovation in the Industry from 10% to 50% 

Derick Davidson, Anheuser-Busch, USA 

Thomas Troch, InSites Consulting, USA

Sponsor Splash by Caplena

A practical guide to effective surveys using open-ends

Pascal de Buren, Caplena, Switzerland

BRONZE TROPHY WINNER 2020:

Open minded, Open discussion and Open recruitment: Successful open recruitment for a mobile payment beta test online community 

Steve Liu, EasyCard Corporation, Taiwan

Joey Wu, Answer Global Marketing Research, Taiwan