You searched for: "*"

The results has been filter on Tags containing Brand Equity.
ANA has found 65 results for you, in 444 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Webinars

Making an impact: The ROI of equitable research

Whether through stakeholder inclusion, contributions to mission & purpose, or improvements in innovation, leading the way for equitable leadership is no small task. In this webinar, Remesh CEO Andrew Konya discussed the impact of equitable...

Catalogue: Webinars 2021
Authors: Andrew Konya, Nick Graham, Mario Carrasco, Leslie Willis
Company: Remesh
March 16, 2021
×

Citation

Konya, Graham, Carrasco and Willis (2021a, March 16). Making an impact: The ROI of equitable research. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/making-an-impact-the-roi-of-equitable-research


Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
×

Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020
×

Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research papers

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon
Company: Kantar
November 2, 2020
×

Citation

Rayner, Southern and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/purpose-in-asia


Videos

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Vanessa Gibbon
Company: Kantar
November 2, 2020
×

Citation

Rayner and Gibbon (2020a, November 02). Purpose in Asia. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/purpose-in-asia-11647


Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
×

Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/brands-connect-episode-2


Research papers

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Marcello Sasso
November 8, 2017
×

Citation

Sasso, M. (2017a, November 08). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening-9146


Videos

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
×

Citation

Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening


Research papers

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen
June 15, 2015
×

Citation

Gorti, Jain, Sexton and Sen (2015a, June 15). Measuring pricing power of a global brand in an Asian market . ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market-