Abstract:
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
This could also be of interest:
Research Papers
Uncovering affinities and brand equity by simply listening
Catalogue: Big Data World 2017: Smart Data Integration
Author: Marcello Sasso
 
November 8, 2017
Research Papers
Brand loyalty and equity
Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Ian D. Greig
 
June 15, 1998
Research Papers
Brand equity
Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mansour Elganady
 
January 1, 1994
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)