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Making an impact: The ROI of equitable research

Date of publication: March 16, 2021

Catalogue: Webinars 2021

Company: Remesh

Authors: Andrew Konya, Nick Graham, Mario Carrasco, Leslie Willis

Abstract:

Whether through stakeholder inclusion, contributions to mission & purpose, or improvements in innovation, leading the way for equitable leadership is no small task. In this webinar, Remesh CEO Andrew Konya discussed the impact of equitable leadership in research with industry leaders: Nick Graham from PepsiCo, Mario Carrasco from ThinkNow, and Leslie Willis from Panasonic.

Andrew Konya

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Nick Graham

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Mario Carrasco

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Leslie Willis

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Research Papers

The ROI imperative

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Bart Moore, Dee Allsop

 

September 19, 2004

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Citation

Moore and Allsop (2004a, September 19). The ROI imperative. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-roi-imperative


Research Papers

The ROI of customer satisfaction research

Catalogue: Congress 2008: Frontiers

Authors: Jonathan Wibberley, Phyllis MacFarlane

Company: GfK

September 26, 2008

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Citation

Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research


Research Papers

The ROI ratio

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Craig T. Gugel, Cheryl Idell

 

June 9, 2002

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Citation

Gugel and Idell (2002a, June 09). The ROI ratio. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-roi-ratio


  • Video
Measuring the impact of communication Authors: Ruth Ludwig
An approach to the assessment of press schedules Authors: R. C. Carpenter, E. A. Rawes
The use of retailer panel for test marketing Authors: Henry Nowik
Post-testing and pre-testing consumer behavior caused by advertising Authors: Jan Stapel
Comments on papers: Session I Authors: K. W. Aspinall
Which way should we go? Authors: A. I. Jowett
An approach to methods of combined socio-technological forecasting Authors: Clark C. Ast
Corporate image research reviewed Authors: Robert M. Worcester
Some anomalies in advertising research terminology Authors: F. Harmar-Brown, P. Macarte
Utilisation of a risk analysis model to determine the opportunity for a firm to get into a new market Authors: G. Fabian
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Citation

Konya, Graham, Carrasco and Willis (2021a, March 16). Making an impact: The ROI of equitable research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-roi-ratio