Resources Library by ANA

Social research as a means to participate in public decision-making Switzerland

Swiss citizens are expected to vote on six to ten weekends per year, of which four are reserved for national topics. Normally several themes are presented jointly as so-called "multi-packs". Abstention from the ballot-box is growing and reaches in...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Werner Ebersold, Hans-Peter Hertig

December 1, 1978

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Hein C. H. Schmidt

Company: Nielsen

September 1, 1978

A low-cost approach to the development of a new sales management tool

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Jean-Louis Laborie, Michel Barjanski

September 1, 1978

A low-cost approach to the development of a new sales management tool (French)

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Michel Barjanski, Jean-Louis Laborie

September 1, 1978

Following some drugs markets

The purpose of this study is to describe the utilisation of a set of methods including statistical and forecasting techniques within the pharmaceutical market.

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Bruno Jamet, Yves-Charles Quéroix

September 1, 1978

Following some drugs markets (French)

The purpose of this study is to describe the utilisation of a set of methods including statistical and forecasting techniques within the pharmaceutical market.

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Bruno Jamet, Yves-Charles Quéroix

September 1, 1978

The telephonic group discussion: Is it really a new way?

This paper describes both technical conditions and qualitative aspects of telephonic group-discussions after three years of experience with this tool. Collecting different subscribers by telephone in a way that they can communicate freely together is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Ralph Weill

Company: Konso Ltd.

November 1, 1977

Preliminary documentation for the Parsim program series

The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: General Electric B.V.

November 1, 1968

The use of Telpex by creative men in an advertising agency

My paper especially deals with the second stage in the advertising cycle, "Creative development". When it is the researcher's job to assess rough campaigns in order to stimulate new creative ideas and eliminate creative errors. Telpex is the...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Author: Günter Lott

June 1, 1966