A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance
Abstract:
The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about turnover or other important and interesting aspects are available. Based on this, the A. C. Nielsen Company has worked on this subject and has developed an instrument with the aid of which it is possible to offer exact and multiple data for this special market. An innovation can be presented in the auditing technique as well as to exactly measure the effect of promotional activities. The first approach in covering this market was made in the field of cigarettes.
Research Reports
Benson & Hedges special vending size qualitative research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1975
Research Papers
Research for the non-household market for goods and services
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: W. G. M. Steur, Jean F. K. Dinjens
 
September 1, 1974
Research Reports
Future prospect for automatic beverage vending
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 8, 1975
