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Research papers
Navigating the Shadows: Managing the Grey Market Challenge
The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...
Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
Companies: SKIM, Reckitt Benckiser, Reckitt
November 19, 2024
Videos
Navigating the Shadows: Managing the Grey Market Challenge
The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...
Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
November 19, 2024
Videos
Nothing to Fear but Fear Itself
Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...
Catalogue: Congress 2024
Authors: Ramasubramanian Narayanan, Shobha Prasad
October 1, 2024
Videos
Breaking Through Internal Innovation Barriers
Catalogue: North America 2024 - Innovation
Authors: Karen Kraft, Ted Curtain, Ted Curtin
Companies: Johnsonville, ProdigyWorks
October 1, 2024
Videos
Audio Alchemy
Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...
Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
Videos
Audio Alchemy
Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...
Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
Research papers
Breaking Through Internal Innovation Barriers
In today's hyper-competitive business landscape, innovation stands as the cornerstone of success and building future-proof brands. Companies across diverse industries face the relentless pressure of shifting consumer preferences, technological...
Catalogue: North America 2024 - Innovation
Authors: Karen Kraft, Ted Curtain, Ted Curtin
Companies: Johnsonville, ProdigyWorks
August 5, 2024
Research papers
