Resources Library by ANA

Nothing else matters

Clients love qualitative researchers for one very strong reason. Underneath the sheen of being complex data guzzlers, we love simplicity. For all the emphasis on big data and the complicated web of sales, share, customer satisfaction data; someone...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Madhumita Chakraborty

November 18, 2015

Mandala to metamorphosis

The world of research and strategy is ever evolving. By learning to embrace this state of flux, researchers can move forward powerfully while staying grounded at their core, both personally and professionally. This fun and interactive workshop pulls...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Brooke Rothman, Kylin O'Brien

November 15, 2015

Ceremony: SSI Quest awards 2015

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 6th edition of the QUEST Awards.

Catalogue: Congress 2015: Revelations

Author: Chris Fanning

June 15, 2015

Cultural mixology

This presentation aims to share with the research community the way we are working in City. We believe our work liberates creative energy for different marketing purposes. Our methods are based on the principles of the very first Brazilian modern art...

Catalogue: Latin America 2015: Carnival of Insights

Author: Martin Haag

April 28, 2015

Creative planet

Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. It’s potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...

Catalogue: Latin America 2014: Accelerating Growth

Author: Orlando Hooper-Greenhill

June 15, 2014

Ceremony: SSI Quest Awards

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 6th edition of the QUEST Awards.

Catalogue: Congress 2014: What Inspires?

Author: Chris Fanning

June 15, 2014

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

Company: Cimigo

June 15, 2014

The gift of insight

The dawning of new ideas is the basis of creativity and a fundamental source of fulfilment. There are many ways in which we can facilitate it - first by emptying our mental space of old thought patterns, and second by directly eliciting our capacity...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Piero Ferrucci

June 15, 2014

Winning in the age of now

12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big...

Catalogue: Congress 2014: What Inspires?

Author: Kevin Roberts

June 15, 2014