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Winning in the age of now

Date of publication: June 15, 2014

Catalogue: Congress 2014: What Inspires?

Author: Kevin Roberts

Abstract:

12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big Love amidst a sea of Big Data. Winning remains the #1 imperative of business, but in this hyper-connected and digitally enabled world, “winning” has a much broader meaning than coming first or beating expectations. Ideas, velocity and the ability to emotionally inspire people to participate in your brand conversation are at the heart of the new domain of creative leadership.

Kevin Roberts

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Passikoff and O'Connor (2005a, January 30). Developing winning strategies for consumers of all ages. ANA - ESOMAR. Retrieved June 23, 2025, from


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Roberts , K. (2014a, June 15). Winning in the age of now. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brands-in-the-age-of-anger