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Research papers

New methods for new research

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/new-methods-for-new-research


Research papers

New methods for new research (French)

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
×

Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/new-methods-for-new-research-french-


Research papers

Reflexions on the concept of a general marketing model

Let us consider a firm and assume that it conceives and implements its own advertising. Let us ask what is possible and reasonable to expect of the media executive. Let us then ask the same question of the advertising executive and try to define in...

Catalogue: The European Marketing Research Review 1969
Author: Patrice Bertier
August 1, 1969
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Citation

Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/reflexions-on-the-concept-of-a-general-marketing-model


Research papers

The choice of media (French)

In Section One of this article, entitled "The context of the advertising campaign" we shall show how advertising decisions form part of a series of decisions which may be set forth in the form of a "decision tree", which will make it possible to...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Marcel Marc, Patrice Bertier
August 1, 1967
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Citation

Marc and Bertier (1967a, August 01). The choice of media (French). ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/the-choice-of-media-french-


Research papers

The choice of media

In Section One of this article, entitled "The context of the advertising campaign" we shall show how advertising decisions form part of a series of decisions which may be set forth in the form of a "decision tree", which will make it possible to...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Marcel Marc, Patrice Bertier
August 1, 1967
×

Citation

Marc and Bertier (1967a, August 01). The choice of media. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/the-choice-of-media