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New methods for new research (French)

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

Abstract:

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the computers of the Group METRA (S.I.A.). A hypothetical example will serve to introduce the problem (Part 1).

Patrice Bertier

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Jean-Marie Bouroche

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Research Papers

New methods for new research

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

 

June 15, 1972

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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/new-methods-for-new-research


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New competition creates a need for new methods

Catalogue: Seminar 1986: New Developments In Media Research

Author: Heikki J. Kasari

 

June 15, 1986

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Kasari, H. J. (1986a, June 15). New competition creates a need for new methods. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/new-competition-creates-a-need-for-new-methods


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A new job for marketing people (French)

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Antoine

 

June 15, 1991

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Antoine, J. (1991a, June 15). A new job for marketing people (French). ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people-french-


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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/a-new-job-for-marketing-people-french-