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New methods for new research

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

Abstract:

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the computers of the Group METRA (S.I.A.). A hypothetical example will serve to introduce the problem (Part 1).

Patrice Bertier

Author

This is a long description of some author details.

Jean-Marie Bouroche

Author

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Research Papers

New methods for new research (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

 

June 15, 1972

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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/new-methods-for-new-research-french-


Research Papers

Discriminating analysis of qualitative data inputs

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Jean-Marie Bouroche, A. Le Roux

 

August 28, 1977

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Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-


Research Papers

How to analyse heterogenous data?

Catalogue: Paper 1978: Analysis of Data

Author: Jean-Marie Bouroche

 

February 1, 1978

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Citation

Bouroche, J. (1978a, February 01). How to analyse heterogenous data?. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/how-to-analyse-heterogenous-data-


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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/how-to-analyse-heterogenous-data-