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New methods for new research

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

Abstract:

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the computers of the Group METRA (S.I.A.). A hypothetical example will serve to introduce the problem (Part 1).

Patrice Bertier

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Jean-Marie Bouroche

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Bertier and Bouroche (1972a, June 15). New methods for new research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard-11119