Abstract:
The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the computers of the Group METRA (S.I.A.). A hypothetical example will serve to introduce the problem (Part 1).
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Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
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Catalogue: ESOMAR Congress 1977: Research For Decision Making
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Catalogue: Paper 1978: Analysis of Data
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