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Videos

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
October 1, 2024
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Citation

Blades, Reyes and DAbreu (2024a, October 01). The LATAM Airlines Story. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/the-latam-airlines-story-12614


Videos
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Citation

Blades, F. (2024a, October 01). Seeing the Light. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/seeing-the-light


Videos
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Citation

Blades, F. (2024a, July 31). Creative Catalyst QA. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/creative-catalyst-qa


Videos
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Citation

Blades, F. (2024a, July 25). Creative Catalyst. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/creative-catalyst


Webinars

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora
March 3, 2021
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Citation

Blades, D'Abreu, DiGregorio and Arora (2021a, March 03). Beyond CX, experience driven marketing. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/beyond-cx-experience-driven-marketing


Videos

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/alchemy-


Research papers

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/alchemy--9439


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Videos

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
January 15, 2017
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Citation

Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score