In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe research, tech, insight entrepreneurs and intrapreneurs should join forces to unlock new truths and create a stronger ecosystem - where each collaborates to create a whole that is greater than the sum of its parts.
Authors: John Humphrey, Joost Poolman Simons
June 15, 2014
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