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Alchemy!

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company:

Author: Fiona Blades

Abstract:

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe research, tech, insight entrepreneurs and intrapreneurs should join forces to unlock new truths and create a stronger ecosystem - where each collaborates to create a whole that is greater than the sum of its parts.

Fiona Blades

Author

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Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-alchemy-of-customer-segmentation-9150