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Research papers

Listening instead of asking

About 70 million blogs have been created worldwide with around 9 million in France. An extraordinary new field of investigation is offered by the Blogs as millions of instances of electronic data can be processed by software programs directly.This...

Catalogue: Qualitative 2007
Authors: Alain Beauvieux, François Laurent
November 12, 2007
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Citation

Beauvieux and Laurent (2007a, November 12). Listening instead of asking. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/listening-instead-of-asking


Research papers

Effectiveness of radio advertising

The effectiveness of an advertising message depends as much on its intrinsic virtues - especially the creative work behind it - , as it does on the context in which it appears. This is why in the print media, the impact of an advertisement can drop...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: François Laurent
June 15, 1992
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Citation

Laurent, F. (1992a, June 15). Effectiveness of radio advertising. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/effectiveness-of-radio-advertising


Research papers

The message is (or may be) the medium... But is certainly not the message! (French)

Under this somewhat iconoclastic title, referring to the equally and deliberately iconoclastic statements from McLuhan, we want to show that good intellection of an advertising message often depends not so much on the actual message, more on the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: François Laurent
June 15, 1991
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Citation

Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message! (French). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-message-is-or-may-be-the-medium-but-is-certainly-not-the-message-french-


Research papers

The capital image

Studies carried out on the press in the majority of cases concentrate on investigations of the readership. Focusing on the various types of readers of a single title, and classifying them both socio-demographically and in terms of social behaviour,...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Authors: Philippe Robinet, François Laurent
Company: BVA Group
June 15, 1991
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Citation

Robinet and Laurent (1991a, June 15). The capital image. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-capital-image


Research papers

The message is (or may be) the medium... But is certainly not the message!

Under this somewhat iconoclastic title, referring to the equally and deliberately iconoclastic statements from McLuhan, we want to show that good intellection of an advertising message often depends not so much on the actual message, more on the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: François Laurent
June 15, 1991
×

Citation

Laurent, F. (1991a, June 15). The message is (or may be) the medium... But is certainly not the message!. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-message-is-or-may-be-the-medium-but-is-certainly-not-the-message-


Research papers

How the medium affects the message

The purpose of this paper is to show how accounting for the most recent developments in such a qualitative subject as semiology can profoundly alter the patterns of a quantitative discipline such as media planning. Media planning today is founded on...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: François Laurent
June 15, 1990
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Citation

Laurent, F. (1990a, June 15). How the medium affects the message. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/how-the-medium-affects-the-message