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Listening instead of asking

Date of publication: November 12, 2007

Catalogue: Qualitative 2007

Authors: Alain Beauvieux, François Laurent

Abstract:

About 70 million blogs have been created worldwide with around 9 million in France. An extraordinary new field of investigation is offered by the Blogs as millions of instances of electronic data can be processed by software programs directly. This paper will explain how to study what is said on Blogs thanks to two kinds of tools: the first used to access the sources and collect any relevant information from the blogs, comprehensively and continuously; the second to analyse this collected information and in particular carry out semantic analysis.

Alain Beauvieux

Author

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François Laurent

Author

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Beauvieux and Laurent (2007a, November 12). Listening instead of asking. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702