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Research papers

Product launch decision testing and demand forecasting using virtual store shelves

Along with customer probes, simulated shelf testing is a method of launch decision testing for new products. It is an excellent method from the standpoint of measuring the relative power of a new product vis-a-vis competing products, and its...

Catalogue: Asia Pacific 2004
Author: Ayumi Higaki
Company: INTAGE HOLDINGS Inc.
March 28, 2004
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Citation

Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-launch-decision-testing-and-demand-forecasting-using-virtual-store-shelves


Research papers

Stairways of value

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.The analysis results included are based on a customer database from a retail chain, and application...

Catalogue: ESOMAR Technovate Conference 2003
Author: Naoki Takahashi
Company: INTAGE HOLDINGS Inc.
January 26, 2003
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Citation

Takahashi, N. (2003a, January 26). Stairways of value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stairways-of-value


Research papers

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002
Authors: Geoffrey Pickens, Helen Passingham-Hughes
Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia
December 1, 2002
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Citation

Pickens and Passingham-Hughes (2002a, December 01). Collaborative knowledge on Asian consumer consumption. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/collaborative-knowledge-on-asian-consumer-consumption