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Collaborative knowledge on Asian consumer consumption

Date of publication: December 1, 2002

Catalogue: Asia Pacific 2002

Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia

Authors: Geoffrey Pickens, Helen Passingham-Hughes

Abstract:

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both aspects of consistency across the region, regional trends and unique local market trends. At the same time, individual market trends reveal more unique cultural insight into local market changes.

Geoffrey Pickens

Author

This is a long description of some author details.

Helen Passingham-Hughes

Author

This is a long description of some author details.

Research Papers

Emerging trends for health and functional food products in China

Catalogue: Asia Pacific 2004

Author: Peter Lee

Company: KANTAR TNS Malaysia

March 28, 2004

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Citation

Lee, P. (2004a, March 28). Emerging trends for health and functional food products in China. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/emerging-trends-for-health-and-functional-food-products-in-china


Research Papers

Changing equity of brand labels: The Asia Pacific perspective

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Seonaid Anderson, Helen Passingham-Hughes

Company: KANTAR TNS Malaysia

September 14, 2003

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Citation

Anderson and Passingham-Hughes (2003a, September 14). Changing equity of brand labels: The Asia Pacific perspective. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/changing-equity-of-brand-labels--6197


Case Studies

Catching the exception

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Chayenne Meers, Suzanne Mulier

Company:

November 11, 2018

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Citation

Meers and Mulier (2018a, November 11). Catching the exception. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/catching-the-exception-9448


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Citation

Pickens and Passingham-Hughes (2002a, December 01). Collaborative knowledge on Asian consumer consumption. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/catching-the-exception-9448