Abstract:
This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both aspects of consistency across the region, regional trends and unique local market trends. At the same time, individual market trends reveal more unique cultural insight into local market changes.
Research Papers
Emerging trends for health and functional food products in China
Catalogue: Asia Pacific 2004
Author: Peter Lee
Company: KANTAR TNS Malaysia
March 28, 2004
Research Papers
Changing equity of brand labels: The Asia Pacific perspective
Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Seonaid Anderson, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
September 14, 2003
Case Studies
Catching the exception
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018
