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Collaborative knowledge on Asian consumer consumption

Date of publication: December 1, 2002

Catalogue: Asia Pacific 2002

Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia

Authors: Geoffrey Pickens, Helen Passingham-Hughes

Abstract:

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both aspects of consistency across the region, regional trends and unique local market trends. At the same time, individual market trends reveal more unique cultural insight into local market changes.

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