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Research papers

Prospective study on the future of agricultural distribution

The foreseeable changes in the agricultural world are likely to have repercussions in all sectors peripheral to agriculture and therefore on the distribution of agricultural products. We may suppose that the role of the distributor and his...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Odile Peixoto
Company: BVA Group
June 15, 1987
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Citation

Peixoto, O. (1987a, June 15). Prospective study on the future of agricultural distribution. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/prospective-study-on-the-future-of-agricultural-distribution


Research papers

Market research for pricing and product positioning

This paper briefly reviews the different procedures currently used by market researchers to predict new product success. It then describes the price and positioning model currently being developed by The American Cyanamid Company in conjunction with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Lewis H. Knickerbocker, N. Nichols
Company: Maritz Research
June 15, 1987
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Citation

Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning


Research papers

Farmad

Display advertising is expensive. In the U.K. the cost of a single insertion of a full-page, four colour advertisement in the leading farming publications ranges from £1,500 to well over £3,000. Similar levels of cost are involved in other...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Howard Biggs
June 15, 1987
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Citation

Biggs, H. (1987a, June 15). Farmad. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/farmad


Research papers

Research among dealers

This paper describes a method of research which has proved very successful in different sectors (agrochemicals, animal health products, machinery) and in different European countries. It enables manufacturers or national distributors to identify the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Tony M. Houghton
June 15, 1987
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Citation

Houghton, T. M. (1987a, June 15). Research among dealers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-among-dealers


Research papers

Changing patterns of pesticide distribution

Seven countries: France, Italy, Germany, the United Kingdom, United States, Japan, and Brazil account for 55 to 60% of annual pesticide sales. Co-operatives account for approximately 40% of sales to the more than 12 million growers in these markets....

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Jeanie H. Ayers
June 15, 1987
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Citation

Ayers, J. H. (1987a, June 15). Changing patterns of pesticide distribution. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-patterns-of-pesticide-distribution